CS Balala Picks Naomi Campbell For Special Govt Role

  • Tourism CS Najib Balala has appointed celebrated international Model Naomi Campbell as Magical Kenya International Tourism ambassador.

    In a statement shared on Tuesday, January 12, the Ministry of Tourism said that the international model’s new role will include helping promote and market Kenya as an ideal tourism and travel destination.

    The two arrived at the agreement after a meeting over the past weekend.

    “We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” stated Balala.

    Supermodel Naomi Campbell enjoys breeze at the Kenyan Coast.

    Supermodel Naomi Campbell enjoys breeze at the Kenyan Coast.


    During her trip in Kenya, Campbell praised the country’s improvement of infrastructure at the Coast including the upgrading of Malindi Airport to International standards adding that this will boost tourism in the region.

    In her meeting with Balala, she was also impressed with the Professional Golf Association (PGA) course which was upgraded to world-class standards.

    “I am also impressed with the world-class standard facilities at the Professional Golf Association (PGA) Baobab course located in Vipingo Ridge, the only golf course accredited by the PGA in the whole of Africa. I invite golf professionals globally to visit the course to enjoy the experience,” she stated.

    The model, who is aged 50, has been residing in Malindi since December 2020 after she arrived via a private jet.

    She was reported to reside at the Billionaire Resort, a luxurious complex owned by her ex, Italian businessman and former Formula One team executive, Flavio Briatore. 

    She is a world-renowned model who has visited Kenya three times.

    Campbell’s love for nature makes her a good fit in the partnership since Magical Kenya was set up to help both Kenyans and foreigners explore the country and discover the untold wealth of destinations and experiences available.

    Tourism CS Najib Balala

    Tourism CS Najib Balala speaking during the launch of the Tourism and Travel, Health and Safety Protocols on July 1, 2020.

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