Kenyans to pay more for bread as prices shoot once more

Manufacturers have made a second attempt to pass the additional cost of wheat to consumers. Consequently, consumers will have to pay more if they want to enjoy bread for breakfast or snack time.

The price of bread will increase again by between 5 shillings and 8 shillings. This new development comes when Kenyans all over the country are struggling to afford basic needs.

Manufacturers had increased bread prices by the same margin early in January. However, they had to reduce the prices since they started facing stiff competition from supermarkets which did not increase the prices.

Retailers are now selling a 400-gram loaf of Superloaf bread at 55 shillings. Previously, it was retailing at 50 shillings. 800g of Festive bread is now retailing at 100 shillings from 92 shillings.

A trader in Nairobi revealed they had to increase prices since the bakers also increased prices.

“We are getting bread at Sh45 from wholesalers and selling the same at Sh55 following the recent adjustments by bakers,” he said.

Most Kenyans eat bread for breakfast every morning. Considering the fact that the cost of milk also went up, the price increase will be felt countrywide.

The managing director of Broadway Group of Companies, Mr. Bimal Shah, said that the price increase was inevitable. He noted that wheat prices have increased. Currently, a tonne of wheat costs Kshs. 34,240. Last year, the price was Kshs. 25,300.

“We have witnessed a significant increase in the cost of wheat. This, coupled with the high cost of other ingredients, has made it necessary for us to increase the price of bread,” he said.

Consumers have raised their concerns over the issue, noting that they are already struggling to buy other basic needs.

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