Twitter to Allow Businesses Add a Shopping Section to Their Profiles

Twitter likes to keep things moving when it comes to features it is testing. The latest feature is Twitter Shopping.

The company is working on adding a Shop Module(Catalog) section on top of profiles especially Business accounts that will showcase a carousel of products the account sells for Tweeps to browse.

The products shown will have links to click to purchase item that has caught your eye without leaving the app.

These products are all about giving businesses across the globe more control and customization for their presence on Twitter. The only way for us to get this right is by building deep partnerships with the individuals and businesses who use Twitter to build their brands.

— Kymzza (@kymalino) July 28, 2021

As usual, the test is only for select businesses and only available to iOS devices.

It’s a little too late for Twitter as other rival social networks already have this feature including Pinterest, WhatsApp, Instagram and Facebook.

“People talk about products on Twitter every day, so we’re excited about how this early exploration of the Shop Module can build a bridge between people talking about and discovering products on Twitter to actually purchasing them,” Twitter adds.

Come to Twitter to Tweet, follow along with live events, and now…to shop.

We’re testing Shop Module on iOS. Get the products you want from the places you love –– right from a brand’s profile.

— Twitter Support (@TwitterSupport) July 28, 2021

This new feature has been met with criticism – both positive and negative

Twitter Product Managers have only two modes:

>> Sleep for 10 years without any significant developments

>> Deliver a crazy amount of features in a year

— Maciej Budkowski (@MaciejBudkowski) July 28, 2021

i do think this has potential, as long as they implement it better than instagram did. if it isn’t limited to large brands/verified accts this could be huge for artists and creatives

— ؜ (@artbykio) July 28, 2021

The challenge w/commerce on Twitter was that some purchase consideration requires more time than the speed and ephemerality of the home timeline allows. Commerce needs a static canvas to off ramp users to within the product. Profile pages were always the right spot. This is 😍

— Nathan Hubbard (@NathanCHubbard) July 28, 2021

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