Former Harambee Stars and Luton Town FC player Taiwo Atieno has been appointed Commercial Director by the Kenyan Premier League Limited (KPL).
The resolution to appoint Taiwo was made by the directors of the KPL on November 2, 2021.
Taiwo played professional football for 15 years in England and the USA. He retired in 2013 and embarked on working in the Private Equity Sector, restructuring and building companies in England, USA and Kenya for investment.
“It is an honour to serve Kenyan football in this new role. I pledge to apply my experience in my new role to uplift professional football clubs in Kenya. Kenyan football has seen little or no investment in youth football,” Taiwo said.
The Commercial Director’s main role will be to raise investment for construction of new youth training and development facilities and assist KPL and member clubs in establishing funding.
He will also help clubs embrace best corporate governance and football business strategy, rebuild market confidence in member clubs’ goods and services, ensure market-fit products and services and maximize commercial revenue for KPL.
“The success of any nation depends on the youth and private sector should play a larger part in investing and shaping the brand of Kenyan football l (as it does in the English Leagues). KPL has agreed to focus on youth development within the professional club setup and also work with the small Clubs to build football academies and programs within their community,” said the 36-year-old.
KPL in collaboration with other stakeholders shall organize youth football tournaments.
The former Kenya’s top flight league managers will also establish a charitable fund and use the appeal of professional football to create positive and lasting sporting, health and education outcomes for children, young people and the wider communities in Kenya and East Africa.