Pay TV brand DStv will limit streaming services to only one device per customer in a decision aimed at curbing fraud and revenue loss from customers reselling their viewing rights or giving them to others for free.
Multichoice, the owner of the entertainment platform, said in a statement it will no longer allow multiple users to stream on a DStv at the same time effective March 22 in Kenya and other African markets.
“As part of our ongoing efforts to counteract password sharing and piracy, while continuing to bring you the best viewing experience, we will be introducing measures to limit concurrent streaming,” the company said.
“We will not limit the number of people using a login, however, we are limiting (to one) the number of people who can stream at the same time.”
The number of devices registered for streaming will not be affected. Customers are allowed four registered devices for streaming and still have the option to download content on selected devices for offline viewing as a way to allow for more than one family member to enjoy DStv at the same time.
The move to limit streaming to one device at a time will make it harder for subscribing customers to share or sell their viewing rights to others.
DStv allows existing customers to link their accounts to online streaming platforms that can be accessed through an application as well as on a website, enabling customers to view their favorite channels at home or elsewhere.
The company does not charge extra for customers using streaming services on up to two devices in Kenya at the moment.
DStv charges Sh8,400 under its premium package, Compact Plus (Sh5,100), Compact (Sh2,800), Family (Sh1,500) and Access (Sh1,050).
Besides seeking to keep its content among paying customers, DStv has also been fighting piracy of its sports content which some people access online.
Streaming companies have been grappling with how to deal with users who share log-in information with others, denying them revenues from the group of people who view the content for free or pay a fee to the subscribing clients.
Subscription video-on-demand service Netflix last year, for instance, said it will take a firmer stance against people sharing account passwords, testing a feature that prompts non-paying viewers to buy a subscription.
Dstv is popular for airing a number of international competitions including the English Premier League and UEFA Champions League