With five months to the August 9, General Election, political aspirants and parties will splash millions of shillings in branded merchandise, advertising and messaging among other campaign-related spend. As a result of this, a number of businesses will see a spike in orders and profits.
Kenyans.co.ke has compiled a list of businesses that will record the highest competition and run into profitability during the electioneering period.
Advertising Agencies and Media Houses
One of the oldest ways to reach out to voters is through advertising. This can be done through billboards, TV and radio.
During this electioneering period, the number of billboards, TV and Radio advertisements will increase tenfold. This will the number advertising agencies and media houses increase their capacities including hiring more staff in order to cater for the rising demand and increased workload.
ODM Leader Raila Odinga acknowledges a fist bump from musician Trio Mio during the Azimio la Umoja launch on December 10, 2021
The entertainment industry has always been one of the biggest beneficiaries of the political happenings in any country.
Artists and masters of ceremonies reap big during the campaigns. Politicians and political parties always hire these artists to electrify the crowds and stage performances before the main addresses by the speakers of the day.
Private security firms are always contracted by politicians to provide security at events. From private bodyguards to event security detail, these firms deploy huge numbers of guards to ensure no security lapses during the events.
The guards ensure that the crowds are always under control and in check so that the events proceed uninterrupted.
Digital Marketing Agencies and Influencers
Over the last few years, Kenya has undergone a paradigm shift when it comes to the digital space. More and more activities are happening in the digital space. From businesses to government communications to campaigns, the dynamic change has swept across.
With the majority of first time voters falling under Generation Z or Millenials, politicians are using these avenues including hiring influencers to vouch for them and sway the vote in their favour.
Printing and Branding
Branding is always the easiest way to identify an individual, a party, or an entity. Political parties, politicians, and coalitions invest heavily in branding. From branded shirts, caps, vehicles, and other merchandise, millions of shillings go into this.
Individuals in these types of businesses are expected to experience a boom as the campaigns heat up.
President Uhuru Kenyatta and his Deputy William Ruto at the merger to form Jubilee Party in September 2016.