The agreement between Spotify and the Catalan club will really allow the Culés to hit the jackpot. And the bill could still climb!
President Laporta confirmed it. At the time the XXL deal between Spotify and FC Barcelona was made official, the music streaming giant demanded that no financial details be made official. But very quickly, the Barcelona press unveiled the outlines of this very beneficial partnership for culés finances. Information confirmed today by RAC1 and Sport.
Thus, to have the right to display its name on the shirts of the first female and male teams, the Swedish firm will pay 57.5 M€ fixed plus 2.5 M€ bonus per year. Or €60 million over four years, that is to say €240 million. Added to this is the €15 million that the brand will pay over three years to also appear on training outfits. A bill of 255 M€ which will increase considerably thanks to naming.
A dream scenario at €960 million
The future enclosure of the Blaugrana club will indeed be called the Spotify Camp Nou. And to have the privilege of sticking its name to that of the legendary Catalan stadium, Spotify will pay €5 million for the first four years, or €20 million. A very low sum due to the works related to the stadium. Less exposed (Barça will play in another stadium during the works), the Scandinavian society did not want to pay a high price. On the other hand, when everything is finished, Spotify will pay 20 M€ per season, for 8 years! Or €160 million. In terms of naming, this agreement is therefore very juicy for the Culés.
In total, between income related to naming and sponsorship of jerseys, Barça will receive at least €435 million! Corn Sport think even bigger. Indeed, the Catalan newspaper recalls that jersey sponsorship contracts only last three (training tunics) and four years (first team jerseys), while that of naming runs for twelve years. If Barça managed to align its jersey contracts over the same duration, at the same prices, Spotify would pay a total of €960 million over twelve years! But this scenario remains for the moment in the realm of science fiction.