Rapper Nyashinski has promised his fans value for their money at his much-anticipated concert, dubbed Shin City, set for April 16.
Speaking at the Shin City venue at Carnivore Grounds Nairobi, during a sponsorship announcement of the event Nyashinski, real name Nyamari Ongegu or Nyash explained the project is a dream come true.
“Shin City is the fictional brainchild of Nyashinski that will provide an opportunity for fans to immerse all their sense in an incredible collaboration of music, experiential and story-telling,” the rapper said.
The hotly-anticipated Shin City Music Concert received a major boost following sponsorship from Kenya Breweries Limited (KBL) through its Tusker and Johnnie Walker brands.
Johnnie Walker Marketing Manager Josephine Katambo said that the sponsorship speaks to the brand’s advocacy for progress in society.
“This sponsorship is a natural fit for both the Johnnie Walker brand and Nyashinski. As the brand’s mantra goes – Keep Walking, Johnnie Walker is all about championing and celebrating progress. Our aim is to empower and encourage people to be the best version of themselves by taking bold steps that make life richer for everyone,” said Katambo.
On her part, Tusker Brand Manager Catherine Twesigye said that as the Tusker brand, they are happy to be extending their support for the event, in line with their long-standing commitment to supporting Kenyan music.
“As a brand, we are proud of the support we have given to Kenyan music for many years now. We do this because we value music as a powerful platform to engage with our customers, and we also appreciate the role it plays in society. Through supporting such events as Shin City Concert, we are therefore hoping to play our part in our collective efforts to take Kenyan music to the next level.”
Through the Concert, Nyashinski hopes to offer his fans an opportunity to experience an immersive concert experience much as international artists do. According to Nyashinski, the event will not just be a normal concert, but an entire musical experience of its own calibre.
“I thank Johnnie Walker and Tusker for believing in this dream and choosing to be a big part of it. I also thank KBL for continuing to be such a big supporter of the music industry as a whole. It’s now three days to the event and we are 98 percent ready. This is a different thing we are trying to bring to the Kenyan entertainment industry. It’s a fusion of many different styles of art and not just me there standing and singing my songs. I can’t wait to share it with you,” said Nyashinski.
During the press conference, the singer-songwriter came out to explain why this particular event is so important to him.
Asked what the name means, he said, “The inspiration is from many different things one, is from a comic book that I love called sin city, two, is the element of the party in Vegas also sin city and three is my name ‘Shin’ from Nyashinski.”
He promised to be 100 percent come Saturday, adding that they are 98 percent ready for the show since they are using a new and different approach on the show hinting a few production challenges on the D day might be unavoidable.
Nyashinski who has been promoting the show since February said that some tickets are already sold out, highlighting how much Kenyans are anticipating the show.
‘Some tickets are already sold out but we still have more for everyone.”
Nyashinki is known for hits such as Hawayani, Mungu Pekee, na Bado, Malaika, Bebi Bebi.