MediaPal, a Kenyan ad-tech firm has been listed among the top multi-channel marketing solutions providers.
The award, by Martech Outlook-a US magazine, recognizes the ten best companies at the forefront of providing multichannel marketing solutions that transform businesses.
The advertising firm uses a data-driven, omnichannel programmatic digital experience platform to help brands improve their digital marketing campaigns and in-store traffic.
We are very proud to be one of the Top ten global companies driving multi-channel marketing solutions. As a frontrunner in digital marketing, we continually innovate for trendsetting marketing challenges and help clients reach the digital last mile with their advertising.
Maurice Juma, the CEO of MediaPal
MediaPal, with offices in Kenya, USA, South Africa and Nigeria, is a two-time consecutive winner at the Marketing Society of Kenya Awards from their innovative marketing campaigns with global clients.
In 2021, the firm emerged the winner for the Most Disruptive (MarTech) marketing award following a partnership between MediaPal, Dentsu and Mastercard.
The Mastercard contactless location campaign was focused on sensitizing customers to minimize contact touch points when making payments with a simple tap and go checkout in specified locations shopping locations.
In 2020, MediaPal clinched an award for its Ramadan donation campaign for Muslim refugees together with the United Nations High Commissioner for Refugees (UNHCR) and GroupM, which allowed refugees to feel like part of the community during Ramadan.
MediaPal provides an all-in-one platform for all advertising needs including AdFi – a last mile advertising solution that allows brands to tap into customer footfall in specific areas – malls, restaurants, and public places – where free wifi is available.
The firm has a Connected TV (CTV) which enables brands to advertise to their audiences through internet-enabled TVs and set-top boxes.
It offers conversational ads that help brands interact in real-time with users through chatbots; Audio ads that ensures brands can reach their audio audience on every platform including ringback tones.
Firms can also monitor their ads running on different platforms in this single unified dashboard and consolidate all campaign reporting metrics.
Clients can also access a creative studio that helps creative agencies make native, lead generation, video, and rich media ads giving the company a competitive edge.
With the ever increasing adoption of artificial intelligence and automation in the advertising industry, MediaPal offers A/B testing to help evaluate, test and identify campaigns and creative strategies that provide the best-laid results.
Its automated optimization systems also pick up poorly performing assets whilst simultaneously pushing the best-performing ones to ensure the best possible outcomes for marketing campaigns.
We pride ourselves on having a great market understanding, especially in the emerging economies, and acquiring first-hand experience operating in these markets. Our solutions consistently evolve as per clients’ needs.
added Maurice Juma
The company has further announced plans to heavily invest in its research and development to enhance its value proposition and make it future-ready to serve its existing clients better.
The next big thing on its horizon is the launch of several groundbreaking technologies and to grow partnerships and camaraderie that will increase its presence in Africa, Europe, North and South American markets.