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Boomplay and Telkom Kenya Rivals Spotify with Affordable Music Streaming Access

Several music streaming services exist in Kenya.

There’s Spotify, which is the most popular one locally, and Apple Music, among others. Both are terrific, but what there are more products around that equally rival the two.

Boomplay has also been offerings its music streaming services in Kenya and around Africa for an extended period.


Today, however, the company is making is presence known further following a partnership with Telkom Kenya.

The state’s third-largest operator will see its customers access music on the Boomplay app for KES 300. This is nearly the same amount of money that other streaming services such as Spotify charge for the premium tier.

Numbers

Martha Huro MD E.An Boomplay and Eric-Achola Marketing Director Telkom

Boomplay has a catalog of more than 75 million songs.

As said, the package will cost KES 300.

Weekly payments can also be made at KES 160.

One day streaming can also be accessed for KES 50.  Spotify costs KES 50 per week, but you cant access high-res audio for the plan.

Once a customer opts in, the fees will be charged from their airtime.

It would have been better if another payment channel were available, such as T-Kash, which is Telkom’s in-house mobile money product. Spotify, for instance, allows customers to pay for music via M-PESA.

It would also be counterintuitive if this partnership was to allow payments via M-PESA because it is a rival product.

Quotes

”This partnership is a great step in our journey to ensure that music is more affordable and accessible to users across the country. With millions of subscribers on their platform, Telkom offers the ideal opportunity to enhance our vision of ensuring the African music ecosystem unlocks its full potential,” says Martha Huro, Boomplay’s Managing Director of East Africa.

“With increased commoditization of the Internet, content is king and we are looking at leveraging our mobile data network to give our customers an unrivaled experience. It is strategic partnerships such as these that will make this happen faster,” says Telkom’s Marketing Director, Eric Achola.

He added: “This tie-up allows for growth and subscriber retention for both partners through affordable data by Telkom and new content on demand from Boomplay.”


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