E-commerce platform Copia has been serving the Kenyan market for an extended period. Its business model is based on the idea that low-income businesses need attention too, so it usually focuses on them, especially those in rural areas.
Launched back in 2016, the firm, which operates on a B2C model, has revealed that it has a new manufacturing unit, which will allow it to boost its output of affordable sugar and rice for the Kenyan market.
The new plant will reportedly double the capacity offered by the platform to supply goods in the country following increased demand.
The facility will also see Copia produce Copia-branded sugar and rice in two packages: 500g and 1 kg.
This is Copia’s second facility of this kind.
The said products are sourced locally and are vetted thoroughly before Copia processes them for distribution.
The company says it has already secured all the necessary licenses and approvals for local authorities, including KEBS.
Copia already offers more than 4K products to the Kenya and Uganda markets.
Soon, it might be able to deliver these products to consumers at no logistics charges.
The company adds that it has fulfilled more than 13 million orders in the two markets.
It also boasts of an agent network of more than 38,000. These agents are mostly shopkeepers who serve as delivery points.
“Our new unit enables us to tap into the growing demand for quality goods at affordable rates,” said Tim Steel, CEO, Copia Global. “We are deepening our investments in line with consumer insights which indicate that lower cost, non-label goods are required in the market. By working with our partners and leveraging the efficiencies brought about by the new machine, we shall be able to double our current output in line with our purpose: Making Living Easier – Everyday.”
“Our ability to meet the rising demand for affordable goods in the market is what will give us the ability to create a sustainable and relevant e-commerce business,” said Ken Karoki, Vice President – Supply Chain, Copia Kenya. “We are deploying this machine in response to the increasing demand from the market – the new machine will let us anticipate and meet the order inflows more efficiently.”