Unfortunately, the lack of new talent coming through and the reluctance of new people to enter the creative industries can often leave a lack of choice for Kenyans. In order to keep creating content, many people return to the same familiar talent that they know they can rely on. To counteract this lack of variety, organizations should actively look to recruit new talent. This could potentially be through targeted advertising campaigns, networking events, and industry collaborations. Additionally, organizations could nurture their existing talent and encourage them to create new content as well as improve their skills. By supporting their talent, organizations can help develop their creativity and increase the variety of content available in the creative industries.
