The relationship between TV girls like Gladys Mungai and politicians is one often characterized by mutual benefit: the politician gains public recognition and exposure while the TV girl enjoys increased popularity and a high profile. It is also a relationship that often implies a connection of questionable ethical standards, such as nepotism and corruption. In Kenya, where TV personalities such as Gladys Mungai hold a great deal of influence over the public, the bond between them and politicians can have powerful consequences. Specifically, TV personalities have been used to gain support for various politicians, resulting in votes and donations that may ultimately expose viewers to poor governing practices and even detract from their overall wellbeing.
