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Jumia Kenya Targets 15 Percent Growth In Rural Areas In 2023 – Eagle News Feed

Jumia Kenya CEO, Juan Seco

Jumia Kenya CEO, Juan Seco

Jumia customers in Nyanza and Western regions in Kenya will from next year benefit from the Jumia City Penetration program.

This will give them access to millions of products on the online platform at a reduced delivery fee.

Jumia plans to expand its reach to rural areas by 15 percent in the coming year as part of its growth strategy.

Jumia Kenya CEO, Juan Seco made the announcement during the Jumia Awards at the Aspire Center.

” As part of our growth strategy, we want to reach more customers outside Nairobi, give them access to millions of products on our platform, and provide a better consumer experience. This is good news for our vendors as we also continue to increase the reach of Jumia and expand the customer base they can access when working with us.”, said Seco.

The city penetration program aims to speed up the uptake of online shopping upcountry, by providing opportunities for vendors countrywide.

Among those awarded for top performing categories included, Vision Plus for Best TV Category Growth, Waanzilish for 2022 Best Fashion Category Growth, Diageo scooped the Beverage Category Leader and Pwani Oil scooped the Best Food Category Growth.

Transsion Holdings (Tecno, Infinix, itel) stood out as the Leader in the phone category.

The annual vendor award ceremony was aimed at celebrating Jumia vendors and sharing insights into the next year, 2023.

Jay Ndungu

Jay is a computer scientist and journalist with a passion for the intersection of technology and society. He has a background in computer science, developing a deep understanding of the technical aspects of the industry, including programming languages and software development methodologies. Currently, He writes for Nairobi Times, covering a wide range of topics including technology, politics, sports, and entertainment. With his unique combination of technical knowledge and journalistic experience, Jay brings a unique perspective to the stories he covers, able to explain complex technical concepts in an easy-to-understand manner. His work is dedicated to bridge the gap between technology and society, and to make people more aware of the potential of technology to make the world a better place.

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