Kenyan Woman Splashing Millions in Canada After Banks' Rejections

A collage of kiondo bags sold by Jackee Kasandy

Jackee Kasandy

“You might have a really good idea, but if it can’t get funded it goes nowhere,” she told The Toronto Star. 

For a business person who did not own property, it proved to be difficult to access any type of funding. 

Digging down deep in her pockets, Kasandy used up all her savings to launch her business. 

“I used my savings, my credit card, my Registered Retirement Savings Plan (RRSP), all of that stuff to start the business,” she stated. 

“I don’t have any family here. It’s not like I can go to my uncle and my auntie, my mom, and borrow some money. I’m an immigrant,” she added. 

Kasandy stated that the banking system did not value someone’s ideas but it was based on one’s financial status.

As years passed by, Kasandy reinvented herself and launched Black Entrepreneurs and Businesses of Canada (BEBC). In addition, through her shops, clients get to buy kiondos at a maximum price of Ksh18,330 ($150). 

Years later, Kasandy launched a contest with a Ksh3.1 million prize for Black entrepreneurs with big ideas and small bank balances.

She noted that the inspiration was driven by her past whereby she struggled to get funding. 

“Rather than requiring entrants to have full business plans with their pitches, the Black Pitch Contest calls on people who self-identify as Black to submit a short video outlining their ideas,” read part of the publication. 

The competition has since attracted close to 150 entries from across the world with entrepreneurs filing in their applications for the lucrative opportunity.