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Kenya is the seventh most attractive African country for trade according to a ranking published by Spanish consulting firm Bloom Consulting.
Kenya climbed 5 places in the latest ranking from the 12th position in the previous report ranking behind, Nigeria, South Africa, Ghana, Morocco, Egypt, and Ethiopia respectively.
Moreover, the report stated that for the first time since the beginning of the release of the report in 2003, Kenya ranked in the top 10 on the list.
In the global ranking, however, Kenya was ranked at position 71 of the most attractive countries for trade.
Trade CS Moses Kuria and President William Ruto during the launch of Twiga Foods Distribution Centre at Tatu City on Monday, November 28, 2022.
Ministry of Trade
“Kenya deserves merit for entering the Top 10 for the first time. The East African country left regional competitors such as Tanzania and Mozambique trailing behind,” the report read in part.
Moreover, the consulting firm owed Kenya’s improvement to an increase in international interest in Kenya’s natural resources, agricultural sector, and economy.
In addition, it added that there was an increase in interest in Kenya’s digital economy, and the growing entrepreneurial sector.
“Kenya stood out for its online performance. What may be the reason behind its improved score is an increasing digital demand in several sectors of its economy,” read the report.
Uganda and Botswana were also commended for their improvement in ranking after Uganda ranked up five positions from the previous report and Botswana ranked up eight positions.
Bloom Consulting ranked the United Kingdom on top of the global list after the United States dropped for the first time since 2003.
The Bloom Consulting ranking was established as a way of measuring the impact of international perceptions and reputation may have over time on each country’s brand.
To assess a country’s attractiveness in the field, the report combines economic performance, national branding strategy, and online presence on trade-related topics.
Undated photo of numerous containers at the port of Mombasa
File
