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Capital FM became the latest radio station to restructure its programming amidst challenges affecting mainstream media’s sustainability.
On Tuesday, February 28, the radio station announced that it was introducing new shows in what it termed as part of product diversification.
Part of the revamp includes the introduction of Swahili bulletins, which will be aired on weekdays at 5:00 pm.
“We are creating a modern, digital-led and streamlined organisation that drives the most value from the new frontier platforms and delivers more for audiences and listeners,” the station announced in a statement.
File Photo of Microphone in a radio station set up
File
On why it introduced Swahili bulletins, the station stated, “This was in response to our listeners’ feedback.”
The station further revealed that it will be increasing the frequency of Swahili bulletins.
The Lonrho House-based media house further announced that its shows would deviate from radio stations’ basic audio dissemination method.
“The new shows will be broadcast around the world, on live video streaming and on radio,” the station revealed its plan to transition to an audio-visual mode of transmission.
According to Capital FM, this method will enable its content to reach wider audiences.
The shows will also provide in-depth global, regional, local, business, environmental and legal coverage according to the station.
Shows that will benefit from the new audio-visual include; The Global Digest which will be aired on Monday from 6:30 PM to 7:30 PM and the Financial Forecast will be visually broadcasted live starting from 6:30 PM to 7:30 PM every Tuesday.
John Sibi – Okumu on Wednesday will be streamed live starting at 6:30 PM to 7:30 PM while on the first two Thursdays of the month, the station will live stream The Legal Insider and on the last two Thursdays, The Green Desk will take the 6:30 PM to 7:30 PM slot.
Inside Capital FM studios during a past show.
Capital Group
