NAIROBI, Kenya, Feb 28 – Lovers and fans of Formula One in Kenya will now have front-seat access to the latest content and coverage of the sport after the penning down of a three-year deal between leading radio station Capital FM and Paddock Experience, Kenya’s largest and most vibrant Formula One club.
The partnership will afford F1 enthusiasts up-to-date information on the sport as well as unique experiences and coverage of the same.
Capital FM’s Group Commercial Director, Farida Idris, expressed the media company’s elation at the opportunity to better the experiences of F1 fans in the country and contribute to the awareness of the sport.
“We at Capital FM are thrilled to be joining hands with Paddock Experience to provide our listeners with access to memorable and unique experiences and unmatched coverage of Formula One both on and off the track. We are looking forward to bringing the thrills and excitement of the sport to our audiences,” Farida said.
Also speaking during the signing ceremony at Capital FM offices in Nairobi, Team Principal at Paddock Experience, Mbalu Makau expressed his relief at finding such a reliable media partner, such as Capital FM, with who they share the same values and passion as far as coverage of F1 is concerned.
“We’ve been looking for a media partner that could provide our fans with the best possible coverage of the sport and we’re delighted to be partnering with Capital FM. By joining forces, we will be able to give our fans an unparalleled experience of Formula One,” Makau said.
He further remains hopeful that the new partnership heralds the beginning of rosier times for the F1 community in the country.
